Build a Relationship
First things first, why even bother with reviews? The whole point of having your services reviewed is not only to increase your booking rates but to fortify a network and loyalty with the couples you work with. That should always be your priority and the rest will come. Give your clients a voice by fostering a relationship with them via online reviews. Couples appreciate being considered and heard. By initiating the review process, you are showing them that you care about their experience and that you are actively working to better accommodate all of your couples.
Quality Over Perfection
Although we recognize the importance of reviews and the impact they can have on the trajectory of your business, we are also here to tell you that it’s not all about 5 star ratings! There is no such thing as perfection and that’s the beauty of it. You have a special set of talents and valuable services that people want. Reviews simply highlight what you already have. Don’t fixate on why you got 4 stars instead of 5. No one gets 5 stars! Everything could have gone to the tee, but the truth of the matter is that people are more inclined to rate 4 stars even if they are extremely happy with your services. That’s just the nature of business. There’s always room for growth and improvement. Instead, you should focus on doing what you’re passionate about and continue to do what you do best. The happiness that your work brings you is worth more than a review. Celebrate the victories and keep moving forward!
Marketing Yourself and Gaining Visibility
Get the conversation started! Reviews help you improve your ratings on search engines like Google and Yahoo. The more people that are talking about you, the easier you will be to find.